Anchor by Panasonic: The Complete Brand Guide

Anchor is arguably the most widely installed switch brand in India. Walk into almost any home built in the last two decades and there is a fair chance the switchboards carry Anchor plates. Since Panasonic acquired the company, the brand trades as Anchor by Panasonic, combining Indian market reach with Japanese ownership.

Company snapshot

Anchor Electricals was built in Mumbai into India's highest-volume switch maker before being acquired by Panasonic. Today Anchor by Panasonic manufactures switches, wiring accessories, wires, lighting and fans at large Indian plants. Its distribution reach is enormous — which is precisely why it is also heavily counterfeited.

Anchor by Panasonic's electrical product ranges

• Roma — the flagship modular switch range and one of India's best-selling switch series; wide accessory choice, easy availability of spares for decades.
• Penta — the value line, popular for rental properties and budget projects; available in modular and traditional formats.
• Ziva — a newer, contemporary modular range with a sleeker look at a mid price.
• Wires and accessories — Anchor also sells house wires, MCBs, doorbells, holders and lighting, letting small jobs run on one brand.

What Anchor by Panasonic is best at

Anchor's superpower is ubiquity. Roma modules are so widely stocked that a broken switch can be replaced from any electrical shop in Bangalore, today and ten years from now. That makes Roma the pragmatic choice for most homes: good looks, proven reliability, effortless spares. Penta suits tight budgets; Ziva suits buyers who want a fresher aesthetic without moving to premium-priced European ranges like Schneider or Legrand.

How to make sure your Anchor by Panasonic product is genuine

• High-volume switch brands are the most copied products in the electrical trade. Check moulding quality: genuine plates have clean edges, uniform colour and crisp brand marking on the back.
• Check the packaging print and that the range name (Roma, Penta, Ziva) matches what you are paying for.
• Scan the verification QR where provided on the pack.
• Buy from an authorised channel at market-band prices. With 3–5% trade margins, a big discount on Anchor stock signals a duplicate — our original vs duplicate guide explains what fails first in fake switches.

Price position & where to buy in Bangalore

Approximate rates are on our Anchor by Panasonic price list. For an exact quote on a full switchboard schedule, WhatsApp your list to +91 88676 76700 — Mount Cable India replies within 60 minutes, delivers free next day across Bangalore, and you pay on delivery after verifying the stock at your site.